The Pays de Saverne Tourist Office is anxious to develop a policy of quality of welcome and of promotion of the local heritage, in keeping with the strategy and development of the tourist identity: “Pays de Saverne, the wonderful surprise in Alsace”.
This intention has been brought to fruition in 2019 by the “Qualité Tourisme” brand.
Visitors
- Give pleasure and take the time to chat to find out their expectations.
- Guarantee a kindly welcome, share “Wow” experiences and facilitate access to tourist information.
- Position ourselves as the expert on the destination: personalised advice, invitation to discover.
- Be the guarantor of the promise of a “pleasant surprise” and offer a range of services with added value.
- Collect opinions, take note of them, summarise them and introduce remedial actions.
Team
- Take ownership of the new identity and the values of the brand: empathy, respect, openness, creativity.
- Share and exchange with members of staff in order to develop new projects.
- Take the time to communicate and to use new tools for internal communication.
- Improve efficiency and sustain quality by careful management.
- Motivate and introduce internal challenges.
- Provide training to make more of the know-how of the members of staff.
Tourism service providers
- Take ownership of the new identity and the values of the brand: empathy, respect, openness, creativity.
- Put the different players in touch via networks.
- Maintain a close link: federate and inform the network.
- Provide support in adapting to the tourism market and promote the range of services.
- Develop commercial tools allowing them to welcome their customer: distribution of documentation.
- Provide training in the knowledge of the territory for the players.
- Assess satisfaction in the services from the Tourist Office
Residents
- Take ownership of the new identity and the values of the brand: empathy, respect, openness, creativity.
- Promote their involvement in tourist information material.
- Develop a network of ambassadors for the destination and involve them in territorial projects
Local councillors
- Take ownership of the new identity and the values of the brand: empathy, respect, openness, creativity.
- Implement the tourism strategy in accordance with the wishes of the community.
- Observe and measure the impact of tourism on the local economy.
- Reduce the public finding share in the Tourist Office’s operational budget.
Territory
- Invest in local products and local know-how to develop the shop.
- Set an example in environmental matters and adopt the “right actions” for the conservation of the planet.
